So what do you call an award program that is NOT a traditional Pay-For-Play marketing scheme???

The Moms Best H.O.T. Products RECOGNITION Award!

Since we have been in this industry for a combined total of over 4 decades, there have always been award programs In fact, there are over 50 product award programs in existence today, and almost all are 'pay-for-play'. You pay, you get an award. We are not happy with the same-old, same-old. The old award program paradigm is much like traditional advertising...on the way out.

Moms are much too savvy now, and they understand that many of these so-called awards are nothing more than a paid-for seal, to help sell mediocre products. 

We spoke to many vendors at the past two industry trade shows, and we want you to know that we LISTENED!

Our Solution!

We know that statistics show that peer reviews are held in the highest esteem when a consumer is deciding to purchase one product over another. We want our program to help this process in a sincere and transparent manner. We decided that the easiest way to accomplish this is to go right to the people who made the decision to part with their hard-earned dollars to buy that particular product in the first place.

WE plan to gain these honest and True Reviews by:   

• Researching and finding consumers who have actually (we have methods for proof) purchased the product. People who have actually made the decision to part with their hard-earned dollars and choose your product over your competitions are a much better judge of how your product performs than someone who has been given a free product for review.
• We then ask them to fill out a review of the product.
• Review includes questions about design, packaging, value, and performance - Did product live up to expectations?
• We go onto consumer sites like Yelp, etc. and social media sites (Facebook, Twitter) to find out if there are any conversations about the product in the cloud, and what is the general sentiment.
• We organize and gather several focus groups of moms, (matching the socio-economic demographic of your target market) and have them discussand review the product in the group (samples provided by manufacturer, and then donated to charity afterwards). Reviews by groups of moms tend to be more critical and open.
• We then gather all data and all reviews from the focus groups, moms who purchased, and online sentiments, and score. The aggregate score determines if the product is a Moms Best H.O.T. Product! 

H.O.T. stands for:

• Hip - Innovative in design and function
• Outstanding - in comparison to competition, has a Unique Value Proposition
• True - Performs as stated

Click here for the Benefits of submitting your product.

We are part of a group of discerning mom's who want the best...MOM's Best!  Please know upfront that not everyone who submits will win this award...there is no guarantee. In any event, you will gain valuable feedback from moms who have actually purchased your products!

If you feel you have what it takes to be Mom's Best and accept this challenge...

  Submit your product now!

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